Similar to my previous “Choose-your-own Uber Experience” post, this is another case of a service experience being improved by letting customers dictate some terms of the interaction. “[Not only can Sephora] create differentiated experiences for different types of customers… [but they] can also gain efficiency by better distributing the attention of their personnel…"—https://www.waveguide.io/patterns/else/entry/assist-me-basket Design Considerations:•... Continue Reading →